It takes a relationship to critique
Monday, January 29th, 2007Was talking with M.X.A. yesterday. M.X.A. is a literary agent. She mentioned how critiquing a writer’s work before she had taken on the writer as a client never led to good results. I added my two cents that critiquing a website or marketing campaign or strategy before building a strong relationship with my clients never led to good results. At best, potential or early client says “Good idea! but we don’t have the resources to change.”
Building a relationship is the first step. For me, showing results, at least on a small scale, is the second step. Then and only then do suggestions, insights, constructive criticisms, etc., make a difference.
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