It takes a relationship to critique

Monday, January 29th, 2007

Was talking with M.X.A. yesterday.  M.X.A. is a literary agent.  She mentioned how critiquing a writer’s work before she had taken on the writer as a client never led to good results.  I added my two cents that critiquing a website or marketing campaign or strategy before building a strong relationship with my clients never led to good results.  At best, potential or early client says “Good idea! but we don’t have the resources to change.”

Building a relationship is the first step.  For me, showing results, at least on a small scale, is the second step.  Then and only then do suggestions, insights, constructive criticisms, etc., make a difference.

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