Framing
Sunday, January 6th, 2008Last year, my brother introduced me to his mentor, a teacher of his. She was very busy greeting lots of her students at an event, and seemed to quickly ignore me as another face in a crowd. Then her husband came over and said, “You´re Eric´s brother?” To Eric he said, “You have a brother?!!!“ This man was delighted I exist.
He reminded me of my first business teacher, the one who got me excited about business:
Early on, Professor Dunbar showed us a picture of a beach. Then he showed us a closeup of an umbrella on the beach.
He said, “This is framing. What we choose to look at influences what we see and think and do. What we draw a box around affects the assumptions we make about what´s in front of us: a beach on a sunny day or an umbrella.”
That was my introduction to business.
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