Framing

Sunday, January 6th, 2008

Last year, my brother introduced me to his mentor, a teacher of his.  She was very busy greeting lots of her students at an event, and seemed to quickly ignore me as another face in a crowd.  Then her husband came over and said, “You´re Eric´s brother?”  To Eric he said, “You have a brother?!!!“  This man was delighted I exist.

He reminded me of my first business teacher, the one who got me excited about business:

Early on, Professor Dunbar showed us a picture of a beach.  Then he showed us a closeup of an umbrella on the beach. 

He said, “This is framing.  What we choose to look at influences what we see and think and do.  What we draw a box around affects the assumptions we make about what´s in front of us: a beach on a sunny day or an umbrella.”

That was my introduction to business.

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